Lucid Gravity Launch

Brief

Ghost Corporeal created original video content and projection mapping for Lucid Motors’ "Encounter Extraordinary" campaign, the North American debut of the Gravity SUV. We transformed Lucid’s Meatpacking showroom into "a spectacle of futuristic light and immersive sound" (Lucid’s own recap), wrapping two building facades in cosmic imagery using a 10-projector array.